January 2026 | Pender County Update 🎯
- ABetterSam
- 7 hours ago
- 2 min read
Pender County NC Real Estate Market Update – January 2026
Is the Pender County market cooling down… or just normalizing? 👀
Let’s break down what actually happened in January 2026 — because the headlines don’t always tell the full story.
📊 THE NUMBERS
🏡 Active Listings: 433
⬆️ Up 17.6% from last year
We’re seeing more homes on the market compared to this time last year. That means buyers finally have options again — which is a big shift from the ultra-tight inventory we’ve had.
🆕 New Listings: 174
⬆️ Up 39% year-over-year
Nearly 40% more homes hit the market compared to last January. Sellers are stepping back in — likely feeling more confident about pricing and timing.
✍️ Pending Sales: 133
⬆️ Up 20%
Buyers are still writing offers. Despite interest rates, demand hasn’t disappeared — it’s just more selective.
🔑 Closed Sales: 99
⬆️ Up 15%
Closings are up year-over-year, which tells us transactions are still happening — just at a steadier pace.
💰 Median Sales Price: $405,000
⬇️ Down 15% from last year
Now this is the number everyone notices — prices are down compared to January 2025. But remember, last year was unusually strong. This looks more like stabilization than a crash.
In fact, we’re seeing homes that are priced correctly still move.
⏳ Average Days on Market: 80
⬆️ Up slightly
Homes are taking a little longer to sell. Buyers are negotiating again. Inspections matter again. Pricing strategy matters more than ever.
📦 Months Supply of Inventory: 4.37
This is a key number.
Under 4 months is typically a seller’s market.
Over 6 months is a buyer’s market.
At 4.37 months, we’re moving toward a more balanced market.
🎯 WHAT THIS MEANS
For Sellers:
➡️ Pricing is critical
➡️ Presentation matters more than ever
➡️ The days of ‘list it and forget it’ are gone
For Buyers:
➡️ More choices
➡️ More negotiating power
➡️ Less pressure than 2021–2023
If you’re thinking about buying or selling in Pender County, the strategy in 2026 is completely different than it was even a year ago. The right pricing, timing, and marketing plan makes all the difference.
We specialize in crafting effective brand messaging, from managing your social media presence to creating compelling content and advertising campaigns.
Whether it's informative blog posts, engaging videos, or visually stunning property showcases, we'll create content that captures attention to help you stand out in a competitive market.
Looking for more info? ⬇️
📱Call/Text 910-508-7246
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